The people who don’t like this PSA are the real boobs

Save the Boobs is the latest campaign to support breast cancer awareness. It’s clearly sexy and attention-grabbing, but it’s not overly naughty; you can see this much cleavage at the local pool. I’ve read that the ad is aimed at getting young men’s attention, interest, and eventual action to donate to the cause, but I don’t see it that way.

“Breast cancer is the leading cause of cancer death in young women ages 25 to 49,” according to The Los Angeles Times. Instead of the mundane PSA’s urging women to perform breast self-exams, this puts the disease into a new light. It appeals to vanity. Let’s face it: Women love their boobs! While some want them bigger, smaller, firmer, perkier, etc. the truth is we still love them and would rather have them than not. Some, like this woman in the sexy string bikini, love the attention they get for having them. That’s the honest truth.

Now, for those people who think this PSA is too sexy and exploitative I ask them this: If it is drawing awareness to breast cancer and increasing donations then who cares? Turn your conservative filter down a notch and appreciate the fact that it’s a step toward eradicating this deadly disease.

What do you think? Tasteless or attention-grabbing with a good purpose?

P.S. October is Breast Cancer Awareness month. Click here to donate.

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